Have you frustrated yourself trying to figure out how to make a video sales letter?
Well, if you have a sharp mind [and even if you don’t], you cannot but notice the rising fortunes of video marketing. Well, video marketing is the next big thing in the world of Internet marketing.
Video marketing entails the use of video for conveying your message to the audience. Most experts believe that videos are more effective when it boils down to establishing an engaging and interactive platform to communicate with the target audience.
If you too are interested in entering into the world of ‘video sales letter’, then it will augur well if you are aware about the various forms of video marketing.
Video advertising is one of the basic forms of video marketing. In case of video advertising, the advertiser makes use of the video that is already being run across TV channels. Usually, the video is edited to shorten the duration. This also makes the video more appealing to the online audience. At times, the video might be stripped of its sound to fasten the downloading speed.
However, this is not the case. One needs to clearly differentiate between a video advert and an advertisement made for the TV. Video made for a TV can never replace video that is required for the Internet. And it will not make a good impression about the company in the eyes of the people since they can quickly make out that the ad has been copied directly from the TV. If this happens then one is likely to lose out on viewers since people will not care to view the ad of the company ever again. Hence the company will loose viewers instead of gaining them. And this will be a very big loss of opportunity.”
The other form of video marketing that has been attracting the attention of business houses and corporate sector happens to be in-text video advertising. In this particular form of video marketing, a video gets uploaded and subsequently played whenever a user scrolls over an underlined text.
Experts state that in-text video advertising is a highly efficient method that can be precisely targeted towards a particular segment of the online audience. This is because a person will be induced to take his mouse over an underlined word only if he can relate with that word. For instance, a young mother might roll her mouse over words like ‘bottle feeder’, ‘baby diapers’, ‘infant care’ etc. This is because as a mother of an infant, she can relate with these words.
In-text video advertising is a user-initiated form of advertising. This means that the video will be played only when the user opts to roll his mouse over a phrase or a word.
Advertisers also have the option of going in for ‘product placement in video’. This form of video marketing is similar to ‘in-film’ advertising wherein the product is placed in the video. For instance, one can notice Omega watches in James Bond movies. ‘Product placement in video’ works on the same line except for the fact that the same is done in the virtual world and through an online medium.
The products are integrated in the online video. At times, the viewers are also allowed to interact with the product in question. This increased interactivity enhances the engagement quotient of the advertisement.
‘Advertiser funded video’ is one more manifestation of video marketing. Well, in this form of video marketing, the advertiser creates the content of the video but the same is run on third-party websites. The video seeks to entertain, inform or educate the viewers as well as to convey the information of the advertiser to the target audience.
One can also directly deliver the video to the consumers via email. This form of video marketing is known as ‘direct video’. However, this is a relatively new form of marketing and is yet to be exploited in a big way. The rise of Web 2.0 has allowed advertisers to deliver videos in HTML [Hyper Text Mark-Up Language] and thus avoid languishing in the receiver’s bulk or spam folder.
Most experts believe that this form of video marketing has a good potential especially considering the fact that an increasing number of surfers are now opting for hi-speed broadband connections instead of the traditional dial-up connections. This is good news for those opting for ‘direct video’ as research has proven that those having broadband connections are more receptive towards video.
The growing popularity of such as YouTube has opened up one more avenues for advertisers, business houses and the corporate sector. One can place videos in social network sites. According to a report that appeared in Reuters, “YouTube, the leader in Internet video search, said on Sunday viewers have are now watching more than 100 million videos per day on its site, marking the surge in demand for its “snack-sized” video fare. YouTube, the leader in Internet video search, said on Sunday viewers have are now watching more than 100 million videos per day on its site, marking the surge in demand for its “snack-sized” video fare.”
Experts state that this particular form of advertising has a great scope provided the videos feature original content [that is the ideas for the video are not directly uplifted from the ads that are run on television] and are high on creativity.
And if you do not want your video to get featured in a social networking site, then you can always have them displayed on mobiles. Well, experts state that since the number of mobile users is showing a tremendous increase, one can go in for mobile video marketing.
Most experts state that people are willing to see videos on their mobiles as long as these videos are relevant to their needs and desires. Similarly, viewers also expect something in return from the advertiser after watching his/her advert. Experts also believe that mobile video viewers want an assurance that they can opt-in or opt-out of the video.
According to the Pro Video Blueprint, “there are already many types of mobile video ads available including banner ads, text ads, search ads, short code response numbers in print and TV and ads inserted between levels of a game. Essentially, the choice available to advertisers is as large as that of internet advertising and it is recommended that – in the same way as internet – marketers select only the forms beneficial to their brand and campaign.”
Thus, there are various forms of video marketing. Advertisers, wishing to use this form of Internet marketing, should carefully weigh the pros and cons of each form of video marketing. They should also weigh their intentions and objective campaigns of their online marketing campaign against each form of video marketing and select the one that will help them to gain maximum mileage.
The easiest place to start is to make a video sales letter. You don’t need much equipment.
As Pro Video Blueprint puts it; “online video takes this to the next level by delivering the content we love other portable video players. This leads to accessing video content in entirely new places; living rooms and cinemas are no longer the only place to view video.”